Powerful ViCiDial based Predictive Dialer / Power Dialer - The Ant

Telemarketing - What is it and why would you use it.

Well, telemarketing is an old (as the phone itself) venue of marketing to the public through a telephone call.

The idea is to call a prospective customer, talk over the phone with them, and try to sell.

There is a huge challenge in any other marketing avenue, that is not exist in telemarketing: The challenge is that

The customers are the prosecutor, the judge and the executor...

When subjected to a commercial or an advertisement, or visit a website, a customer would  form an opinion about the subject based on their mood, time of the day, the color of the fonts or any other irrelevant parameter.

They'll say: No (and rarely thank you) I don't need/want it. See you next life.

As we say, the client become your Judge, Prosecutor and Executor, and you must to accept the verdict, absent of your own trial, defenseless and muted. Horror...

But it can be different.

You could and should use Telemarketing.

Live person is talking to a live person. A conversation between people. That lays a whole different aspects on your marketing effort.

The telemarketer can channel the conversation toward successful sale by considering the client's reaction, voice, or mood. He can consider financial information, gender and age and can use different techniques and present the product's advantages to the client and by this dramatically increase the odds of happy ending of the conversation, I.E. successful sale.

Telemarketer can apply personal pressure and play a wide array of psychological technique that can change a person's mood, bring them to better understanding their advantages, and eventually buy the product based educational decision.

When using telemarketing, a deals may be close that same day, no need to wait for advertising to be published, or for people to respond to the ad.

Marketing manager can adjust the opening speech and approach to the client as he goes, in real time, as telemarketers are calling all day long, and the results can be measured and checked in real time.

The table below can compare the advantages of Telemarketing and other sales methods.

Telemarketing.	Sales Methods Other Than Telemarketing
Instant results. Ability to personally persuade a client. Ability to understand and respond to customer needs and provide them with the right solution. Instantly close sales.	Can be exposed to a very large number of people. Can create an image for a company.

 

Now, that you know better, Picture yourself enjoying telemarketing's benefits...